Film markting trends of 2017

These are the 4 best content campaigns of april 2017. The future of film trends and change to watch in 2019. Top 10 video marketing trends and statistics roundup 2017. Livestreaming isnt new, but 2017 will be the year where it will fully take off. This is the third instalment of a fourpart series chronicling trends and changes in the film industry. And remember, econsultancy offers digital marketing training cyrenians ask alex. Dean of filmmaking susan ruskin shared her vision for the evolution of film this year, and how uncsa will continue to position itself on the cutting edge of the industry. I have done many livestreaming sessions where i give the audience for my all business with jeffrey hayzlett podcast a sneak peek at the episode im about to film. By clicking sign up, you agree to receive marketing emails from business. If your brand relies heavily on online sales without much interaction with your customers, film people around the office to. Marketing trends and predictions for 2017 shortstack.

Learn how to put out content that markets your business for you. Next month, ill carry on with my new research but for this month i would like to stop and zoom out a little. Hightech film trends from cinemacon 2017 motion picture. Which makes it a good time to check in and take a look at some of the movie marketing trends that have been prominent in the first six months of. Some 81% of businesses say they now use digital video as a marketing tool and 99% of those that use it plan to continue to do so in the future. Instead of using social media for posting pictures and videos, you now have the ability to stream live content.

Thats how much money marketers totally wasted from 20162017 according to melissa parish of forrester. Best content marketing examples april 2017 youtube. The last jedi 2017 hitting the top spots, theres no surprise that fantasy is one of our favourite film genres at the moment if youre fixing a fantasy film but dont have the large budget, dont panic. Top 8 marketing trends that will define 2017 entrepreneur. For 2017, here are 17 trends you should be paying attention to. Outline your 2017 digital marketing strategy keeping these trends in mind. Top 8 marketing trends that will define 2017 serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and nowor. We look back at the biggest cinema technologies, trends and company news from the past 12 months. How to integrate digital media and technology to increase the contribution of digital marketing. Here are three trends that we see driving movie marketing next year. I am a huge believer in content marketing, i think it is the key to growing a business online but what is content marketing. The evolution of video will lead to brands fully embracing the interactive opportunities of live streaming and immersive content to capture audience imagination the way television and film have for half a century. Fortunately, if youre a business looking to embark on an effective video marketing strategy, youre in the right place, as small business trends explores 25 tips for creating marketing videos. The first stop was for beverages, and this time it included game of thronesbranded wine as well as beer.

Australian release strategies for local films compared to overseas films. It can take fans behind the scenes to learn more about a favourite brand or be a short movie thats made with entertaining or artistic motivations. In this, our first post of 2017, were offering four predictions based on research for marketing and promotion trends were likely to see throughout the year. Predicting 2017s movie marketing trends posted on january 4, 2017 january 3, 2017 by chris thilk in movie marketing i put on my prognosticating hat over at the drum with a handful of predictions as to where i think studios will go with their movie marketing efforts in 2017. Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down.

Here are the steps in how to identify, engage and build your audience. Industry experts share movie marketing trends to be seen in the movie and entertainment space that has thrived over the years. With 2019 here and already a steady list of movies to look out for, it would be a good time to reflect on some of the film marketing strategies we admired in 2018 that will trend big in 2019. As the new year kicks off, were looking ahead into trends in the film business in 2018. Email marketing continues to be a vital communications channel with the dmas latest email tracker showing that email receives 30 times return on investment on average. The exciting convention not only gave audiences a glimpse into this years slate of blockbusters, but showcased the latest and greatest products in movie technology and the theatrical experience. Were now both halfway through the calendar year and, since it begins in late aprilearly may, most of the way through the summer movie season. Predicting 2017s movie marketing trends posted on january 4, 2017 january 3, 2017 by chris thilk in movie marketing i put on my prognosticating hat over at the drum with a handful of predictions as to where i think studios will go with their movie marketing efforts in. Total media ad spending in india, by media, 20172019 billions of indian rupees and % change. The internet and social media have turned advertising on its head leading to some truly innovative advertising trends in 2019. Each generation has quirks that their elders are trying to come to terms with. To compile the list, i have been back through all of my old research, conducted new projects, read outside research and solicited suggestions from my industry. Industry trends cinema fact finders screen australia. Baptiste is a writer hailing from the part of france where it is always sunny.

The film industry is constantly evolving and growing, incorporating new techniques, disposing of outdated fads, and revisiting trends to bring older techniques back to life. Proven best list by jovie dayon if you have any film suggestion to add on this list, do leave your comments or you can also notify me via email at jovie. The film and entertainment industry is growing at 10% year on year in. The specialist unit of groupm, esp properties has released its yearly trend report predicting the top 10 trends of 2017. Known to some as the best viral marketing campaign of all times, it is basic by todays standards, but at the time it was truly revolutionary. Social media platforms paved the way for the live video trend.

We took a good look at what 2016 did for digital marketing and put together this list of 8 innovative marketing trends to watch in 2017. You will learn how to increase your fan base, create a buzz online and get media exposure. The next megatrend shaping the future of marketing in 2018 is the notion of purpose. Get them wrong and marketing videos can be more hindering to a company than profiting. If youre not familiar, its a story about two teens with cancer who meet and fall in love. Bizbash in 2017, hbo staged an activation at san diego comiccon, where visitors were given an rfid wristband that tracked their progress and sent all photos and videos to their assigned email.

Take a look at how marketing experts are expecting live video to rise over. In 2017, i published a long report into the horror genre, entitled the horror report. This trend is becoming even more pronounced as 2017 unfolds. So what trends can we use to predict where the marketing world is heading. Theres content you can read, and then theres content you can interact with. This is the granddaddy of todays movie advertising strategies. For further updates on the latest digital marketing trends, subscribe to our blog here. Today, our online habits are transforming the way we consume video content, whether in blockbuster productions or the advertising industry. Forbes takes privacy seriously and is committed to transparency. As 2018 approaches, there are a number of new marketing trends poised to make a significant impact on gotomarket strategy. Your film or tv show will almost certainly have a character that the audience connect with in some way or another.

Fantasy and space films are taking the industry by storm, and with films like blade runner 2049 2017, beauty and the beast 2017 and star wars. It was 1999 after all, the internet was just getting started and marketers werent really worried about going viral. The result is a list of 48 trends and changes affecting the film industry. Top trends that will shape digital marketing in 2017. Many film marketing campaigns have intelligently played on their audiences love or hate for certain characters by building a persona around those characters on social media. At the end of the year, well revisit these to see how accurate we were. Number of australian and overseas films released in australian cinemas since 1984. The filmmaking trends you need to know in 2017 raindance. Are you ready to incorporate it into your marketing strategy. We will never share your email address with third parties without your permission. This one has been brewing for a while some may say, since the dawn of time. Google hacks, car cradles and challenging perceptions. Each week over the last five years, i have been covering different aspects of the film industry, explaining and illustrating how they function.

Last week, film and television leaders, creators, artists, and other industry stakeholders descended on caesars palace for cinemacon 2017. Key influencer marketing trends for 2017 smart insights. In this post, we take a look at the top 10 marketing campaigns of 2017, why they stood out and what we have learnt from them. Here are 18 of the most important trends to look for in the coming year. The film industry, like most all others, has changed with the times to keep pace with current trends and innovations, particularly those of the. Film marketing is crucial in targeting an audience to come see your film. Predicting 2017s movie marketing trends chris thilk. Jan 19, 2020 the film industry provides several marketing careers that work to generate interest in the various productions the industry creates.

Industry experts share movie marketing trends to be seen in the movie and entertainment space that has thrived over the years with some uber cool innovations. Key influencer marketing trends for 2017 why influencer marketing will go from strength to strength this year if you thought influencer. Animals all worked to contribute a measure of magic to the films. To break in to the livestreaming trend in 2017, one effective tactic is to show your. Page 1 with 2017 almost here, we talk about five film and television trends that are forming or will continue in the new year. Summary of 19 industry expert predictions december 29, 2016 consulting analytics, data, data silos, marketing, marketing technology, performance, predictive, research, strategy, trend. Domestic release strategy of all films released in australia since 2007. The film industry, like most all others, has changed with the times to keep pace with current trends and innovations, particularly those of the younger audience, those teenagers and young adults.

Its that time of the year when we take a deep breath, look back, and with our thinking caps on, we analyze our main highlights for this year. At walker sands, were seeing several 2017 marketing trends that create. Film entertainment industry expected to grow by 10 in 2018 reports. If youve yet to make a movie and are wondering where to start, then check out our online filmmaking course, designed to keep with your vision and schedule from concept through final cut more. Seven of the best charity marketing campaigns from 2017. Part iii 3 trends you need to know for distributing your film in 2016 part iv 3 trends you need to know for distributing your film in 2017. Heres a look at getty images visual content trends for 2017, inspiring. High performing marketing leaders say theyve become more focused on purposedriven marketing. Devoted followers are as critical to feature films, video games, and sports teams as. As more social media users are craving more access to inthemoment content, this is one way.